Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation company’s deliberate expansion into the smart TV market, with intentions to grow globally over the next few years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Drawing from Toonz’s extensive library of more than two decades of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the booming FAST streaming sector.
A Fresh Age for Complimentary Streaming TV
The launch of MyToonz represents a significant shift in how creators of content are handling distribution in an increasingly fragmented media landscape. As traditional television viewing habits keep declining, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for reaching families and children. Toonz’s decision to pivot towards this model demonstrates broader industry recognition that FAST platforms offer a sustainable pathway for generating revenue from content whilst maintaining accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on millions of devices across Indian households, removing barriers to viewership and guaranteeing its programming gets to viewers without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel serves as the company’s deliberate approach to shifts in how people watch content and the rise of connected TV. The partnership with Amagi, a video delivery platform trusted by broadcasters and operators worldwide, demonstrates Toonz’s dedication to developing systems capable of supporting major broadcasting requirements. For LG India, the addition of MyToonz strengthens its current lineup of ad-supported channels, cementing the manufacturer’s position as a supplier of quality programmes at no charge to viewers. This partnership illustrates how traditional content producers and device makers are joining forces to reach viewers in the FAST ecosystem.
- MyToonz leverages a quarter-century of animation expertise and production experience
- Service extends across internationally produced properties and Indian programming
- Toonz creates more than 10,000 minutes of content per year in Thiruvananthapuram
- FAST model eliminates paywall restrictions whilst supporting ad-based monetisation
Building upon Three Decades of Animated Content Leadership
MyToonz’s launch is backed by Toonz Media Group’s formidable track record in animation production, extending across more than 25 years of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—in excess of 10,000 minutes of exclusive material annually—establishes it as one of India’s most significant animation producers. This existing framework and creative expertise provide MyToonz with a substantial competitive advantage, guaranteeing the channel launches with a curated library of content rather than relying on minimal or formulaic content offerings.
The breadth of Toonz’s programming catalogue allows MyToonz to serve diverse audience needs and different ages within the children’s entertainment segment. Rather than starting with a narrow selection, the channel benefits from decades of built-up IP assets and production expertise. This foundation enables Toonz to fill MyToonz with diverse, vetted programming from day one, whilst concurrently creating original programming to keep the service fresh and engaging for viewers. The organisation’s track record to handle large-scale production operations strengthens its capability to sustain the FAST channel for the foreseeable future.
A Comprehensive Content Collection
MyToonz’s broadcast selection showcases Toonz’s two-pronged approach on both worldwide produced properties and distinctly Indian storytelling traditions. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classical Indian narratives alongside modern children’s programming. This well-rounded selection resonates with families searching for culturally relevant material whilst preserving exposure to worldwide known intellectual properties, positioning MyToonz as a authentically inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s scaling plans is built around key collaborations with established technology and distribution platforms. The collaboration with Amagi, a leading infrastructure provider for FAST channels, supplies the core infrastructure needed to grow MyToonz across multiple markets and devices. Amagi’s platform is already deployed by media companies and streaming services in many regions worldwide, delivering demonstrated experience in managing large-scale streaming operations. This partnership allows Toonz to concentrate on producing content whilst utilising battle-tested infrastructure created to support ongoing ad-supported streaming ventures. The arrangement exemplifies how production companies can speed up worldwide expansion by aligning with dedicated tech providers instead of developing custom platforms.
The partnership with LG Electronics represents another essential pillar of MyToonz’s distribution model. By obtaining placement on LG’s smart TV platform across India, Toonz obtains direct access to millions of households without requiring consumers to add supplementary software or sign up for separate services. This embedded distribution model markedly decreases obstacles to finding content and adoption. LG’s present collection of free channels provides an mature platform where MyToonz can prosper, whilst the company gains from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional smart TV manufacturers and digital distribution services will be crucial to replicating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Service
Amagi’s technology platform serves as the operational core infrastructure of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi considers essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than creating proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Kids’ Content Distribution
MyToonz constitutes a notable change in how children’s content connects with viewers across India and beyond. Rather than relying solely on traditional broadcast schedules or paid streaming services, Toonz is leveraging the ad-supported TV format to broaden availability of quality animated programming. This strategy reflects the changing entertainment habits of modern families, where easy access, convenience, and free content have grown essential. By integrating MyToonz with LG smart TVs, the company removes barriers that typically hinder content discovery, enabling kids and households to stumble upon compelling content without dealing with complicated apps or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” underscores Toonz’s acknowledgement of essential industry transformation. The FAST channel model permits the studio to monetise its extensive library via ads whilst providing households high-quality content at no cost. This two-stream revenue model stands apart from traditional paid streaming, where customer acquisition and loyalty drive profitability. For Toonz, which generates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that broadens audience exposure whilst sustaining long-term profitability. The launch demonstrates the company’s goal to establish itself as a key player in children’s entertainment distribution rather than simply a content producer.
- FAST channels bypass subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise vast content libraries effectively
